Rude switched his sights to the NWA World Heavyweight Championship , making his intentions clear on August 28, 1993, when he was the guest on then-champion Ric Flair 's "A Flair For the Gold" talk segment.  Rude defeated Flair for the title in September 1993 at Fall Brawl .  As WCW had recently withdrawn from the NWA, WCW lost the rights to continue using the NWA World Heavyweight Championship. WCW created their own championship, dubbing it the WCW International World Heavyweight Championship , which Rude lost to Hiroshi Hase on March 16, 1994 in Tokyo , Japan .  Rude regained the title just eight days later in Kyoto , Japan.  After dropping the title to Sting on April 17 at Spring Stampede , Rude pinned Sting on May 1 at Wrestling Dontaku in Fukuoka to become a three-time champion.  Rude, however, injured his back during the match when, upon receiving a suicide dive at ringside, he landed on the corner of the raised platform surrounding the ring; unable to wrestle, he was stripped of the title (with the storyline excuse that he was found to have used the title belt as a weapon in the course of the match).   Rude retired shortly thereafter.